For a number of solid, natural reasons:

Natural stone is strong and stable to live with. It exudes an organic, rich, beautiful surface and has a confident, timeless "presence" in any setting.

When you rub your hand across any natural stone product, you can feel the eons of time it took to produce this natural wonder of Mother Earth?
Fact: The formative process for natural stone began millions of years ago, deep beneath the surface of the earth. A combination of heat and pressure created blocks of natural stone, including granite, marble, travertine, limestone, and slate. As the earth's crust began to grow and erode, it pushed minerals up from its core, forming massive rock deposits, which we refer to as “quarries”.

It is the world's oldest building material. In 2500 B.C., Djoser's Step Pyramid in Egypt was the first structure to be made entirely of natural stone. From ancient monuments like the pyramids in Egypt and the majestic Greek and Roman temples, to the great civilizations of India and China, natural stone has been an important part of architecture throughout history.

Recent advances in the stone industry's equipment technology have greatly impacted the process of extracting stone from the quarry and installing it in a home; maybe your home? Indeed, nothing compares to the beauty and "greeness" of natural stone in our modern culture of synthetic and temporary materials; beloved for its environmentally friendly permanence, durability, personality, and aesthetics; which will virtually always increase your home's resale value. Nothing can create pride quicker than when you walk into your home with a natural stone floor. Imagine its beauty and elegance in your new home or remodeling project.

All stone is not alike. All stone suppliers are not alike.